Free tool
Calculate your CPM.
Measure the efficiency of your ad spend. Calculate exactly what you're paying per thousand impressions.
Cost Per Mille (CPM)
$2.00
The cost for every 1,000 impressions.
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Terminology
Understanding CPM
The standard for measuring ad reach.
What is CPM?
CPM stands for 'Cost Per Mille' (mille is Latin for thousand). It is the cost an advertiser pays for every 1,000 views or impressions of an advertisement.
Why use CPM?
CPM allows you to compare the efficiency of different ad platforms (e.g., Facebook vs. Google) regardless of the total budget spent.